Ignore Women When Marketing? That’s Risky

Women now account for 85 percent of consumer purchasing decisions. Businesses ignore women at their peril, according to The Guardian:

Women’s sheer economic strength means businesses can vastly improve bottom line profit and create invaluable brand ambassadors. They control up to 85% of consumer purchasing decisions and account for nearly half of all purchases in traditionally male-dominated categories such as cars and electronics. Companies that recognise this and market themselves accordingly will break through the advertising clutter and encourage brand loyalty.

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